---
title: West Midlands Programmes CGP case studies
description: The West Midlands Create Growth Programme is a fully funded programme to support creative businesses in the West Midlands to develop the skills to secure investment.
image: https://regionalimpact.wearecreative.uk/hubfs/West%20Midlands%20CGP%20landing%20page%20header-1.png
---

#### West Midlands Create Growth Programme

The West Midlands Create Growth Programme is a fully funded programme to support creative businesses in the West Midlands to develop the skills to secure investment and grow their companies. It is tailored to the needs of different creative disciplines, their respective markets, governance and distribution models.

[ Explore case studies ](https://read.wearecreative.uk/regional-programmes/tag/west-midlands-cgp?hsLang=en)

## What is the West Midlands Create Growth Programme?

Funded by the Department for Culture, Media and Sport and delivered in partnership with the West Midlands Combined Authority and Create Central, the Create Growth Programme supports creative businesses to explore and secure commercial investment opportunities. Selected founders gain access to a rich programme of activity including tailored workshops, one‑to‑one mentoring, and opportunities to connect directly with investors.

The first year of the programme, running from May 2024 to March 2025, saw 50 creative businesses benefit from personalised mentor support, specialist workshops, and curated introductions to investors through pitch‑and‑dine events and larger‑scale summits. We've seen 83% of participating businesses apply for investment or pitch, and 72% have developed or launched a new product since joining the programme.

At The Big Creative UK Summit: Investment in the West Midlands, held in Birmingham in January 2025, nine Create Growth Programme businesses exhibited to an audience of investors, partners, creative networks and local business owners. Five founders were selected to pitch, showcasing the ambition and innovation emerging from the region’s creative sector.

![Highlights square CGP (2)](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Highlights%20square%20CGP%20(2).png?width=800&height=800&name=Highlights%20square%20CGP%20(2).png)

![A female business owner shows her interactive book to an event attendee](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/West%20Mids%20highlight%20square%20800%20x%20800%20(1).png?width=800&height=800&name=West%20Mids%20highlight%20square%20800%20x%20800%20(1).png)

# Highlights

Data was self-reported by participating businesses in March 2025.

 0

businesses supported

 0

new jobs created

 0

#### %

launched or developed new products

 0

#### %

have increased their team size since starting the programme

#### £

 0

#### m+

invested into 10 supported businesses

 0

#### %

have pitched or applied for investment

Case study

##### Baesha

![Baesha blog header (1)](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Baesha%20blog%20header%20(1).png?width=1200&height=628&name=Baesha%20blog%20header%20(1).png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/baesha-create-growth-programme?hsLang=en)

Case Study

##### Pasimo

![Pasimo blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Pasimo%20blog%20header.png?width=1200&height=628&name=Pasimo%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/pasimo-create-growth-programme?hsLang=en)

Case study

##### Rezon

![Rezon blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Rezon%20blog%20header.png?width=1200&height=628&name=Rezon%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/rezon-create-growth-programme?hsLang=en)

Case study

##### Schwartz Patrick Media

![Schwartz Patrick Media blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Schwartz%20Patrick%20Media%20blog%20header.png?width=1200&height=628&name=Schwartz%20Patrick%20Media%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/schwartz-patrick-media-create-growth-programme?hsLang=en)

Case study

##### Felt Nowt

![Felt Nowt blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Felt%20Nowt%20blog%20header.png?width=1200&height=628&name=Felt%20Nowt%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/felt-nowt-create-growth-programme?hsLang=en)

Case study

##### NOVAK

![NOVAK blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/NOVAK%20blog%20header.png?width=1200&height=628&name=NOVAK%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/novak-create-growth-programme?hsLang=en)

Case study

##### Flamingo Heights

![Flamingo Heights blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Flamingo%20Heights%20blog%20header.png?width=1200&height=628&name=Flamingo%20Heights%20blog%20header.png)

[ Read now ](https://read.wearecreative.uk/regional-programmes/flamingo-heights-create-growth-programme?hsLang=en)

Case study

##### Ghostwriter Consultancy & Events / Gig Lab

![Ghostwriter Giglab blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Ghostwriter%20Giglab%20blog%20header.png?width=1200&height=628&name=Ghostwriter%20Giglab%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/ghostwriter-consultancy-events-/-gig-lab-create-growth-programme?hsLang=en)

Case study

##### Meg Fletcher

![Meg Fletcher blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Meg%20Fletcher%20blog%20header.png?width=1200&height=628&name=Meg%20Fletcher%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/meg-fletcher-create-growth-programme?hsLang=en)

Case study

##### Layers Studio

![Layers Studio blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Layers%20Studio%20blog%20header.png?width=1200&height=628&name=Layers%20Studio%20blog%20header.png)

[ Apply Now ](https://read.wearecreative.uk/regional-programmes/layers-create-growth-programme?hsLang=en)

Case Study

##### ToneAlly

![ToneAlly header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/ToneAlly%20header.jpg?width=686&height=386&name=ToneAlly%20header.jpg)

[ Read more ](https://read.wearecreative.uk/regional-programmes/toneally-create-growth-programme?hsLang=en)

Cast Study

##### Shudder Films

![Shudder Films blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Shudder%20Films%20blog%20header.png?width=1200&height=628&name=Shudder%20Films%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/shudder-films-create-growth-programme?hsLang=en)

Case Study

##### Orbital

![Orbital FX blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Orbital%20FX%20blog%20header.png?width=1200&height=628&name=Orbital%20FX%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/orbital-create-growth-programme?hsLang=en)

## Stories from the programme:

[![Borro square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Borro%20square%20case%20study%20image.png?width=500&height=500&name=Borro%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/borro-case-study?hsLang=en)

<https://read.wearecreative.uk/regional-programmes/ghost-dog-films-case-study?hsLang=en>[![Threewise square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Threewise%20square%20case%20study%20image.png?width=500&height=500&name=Threewise%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/threewise-case-study?hsLang=en)

[![West Midlands case studies square (6)](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/West%20Midlands%20case%20studies%20square%20(6).png?width=500&height=500&name=West%20Midlands%20case%20studies%20square%20(6).png)](https://read.wearecreative.uk/regional-programmes/the-connect-case-study?hsLang=en)

[![Mixd Reality square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Mixd%20Reality%20square%20case%20study%20image.png?width=500&height=500&name=Mixd%20Reality%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/mixd-reality-case-study?hsLang=en)

[![Bored Wreckers square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Bored%20Wreckers%20square%20case%20study%20image.png?width=500&height=500&name=Bored%20Wreckers%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/bored-wreckers-case-study?hsLang=en)

[![Zedmill square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Zedmill%20square%20case%20study%20image.png?width=500&height=500&name=Zedmill%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/zedmill-case-study?hsLang=en)

[![Maona Art case study square](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Maona%20Art%20case%20study%20square.png?width=500&height=500&name=Maona%20Art%20case%20study%20square.png)](https://read.wearecreative.uk/regional-programmes/maona-art-case-study?hsLang=en)

[![West Midlands case studies square (8)](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/West%20Midlands%20case%20studies%20square%20(8).png?width=500&height=500&name=West%20Midlands%20case%20studies%20square%20(8).png)](https://read.wearecreative.uk/regional-programmes/art-in-the-heart-case-study?hsLang=en)

[![Surfing Light Beams square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Surfing%20Light%20Beams%20square%20case%20study%20image.png?width=500&height=500&name=Surfing%20Light%20Beams%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/surfing-lightbeam-case-study?hsLang=en)

<https://read.wearecreative.uk/regional-programmes/mercurial-dance-case-study?hsLang=en>

[![Extraordinary Us square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Extraordinary%20Us%20square%20case%20study%20image.png?width=500&height=500&name=Extraordinary%20Us%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/extraordinary-us-case-study?hsLang=en)

[![Ghost Dog Films square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Ghost%20Dog%20Films%20square%20case%20study%20image.png?width=500&height=500&name=Ghost%20Dog%20Films%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/ghost-dog-films-case-study?hsLang=en)

[![Mercurial Dance square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Mercurial%20Dance%20square%20case%20study%20image.png?width=500&height=500&name=Mercurial%20Dance%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/mercurial-dance-case-study?hsLang=en)

 

 

 

[![Yamination square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Yamination%20square%20case%20study%20image.png?width=500&height=500&name=Yamination%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/yamination-case-study?hsLang=en)<https://read.wearecreative.uk/regional-programmes/rooscreen-case-study?hsLang=en><https://read.wearecreative.uk/regional-programmes/rooscreen-case-study?hsLang=en>

[![Liminal Stage Productions square case study image (1)](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Liminal%20Stage%20Productions%20square%20case%20study%20image%20(1).png?width=500&height=500&name=Liminal%20Stage%20Productions%20square%20case%20study%20image%20(1).png)](https://read.wearecreative.uk/regional-programmes/liminal-stage-productions-case-study?hsLang=en)

![Advidity square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Advidity%20square%20case%20study%20image.png?width=500&height=500&name=Advidity%20square%20case%20study%20image.png)

<https://read.wearecreative.uk/regional-programmes/bored-wreckers-case-study?hsLang=en>

[![SIC square case study image](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/SIC%20square%20case%20study%20image.png?width=500&height=500&name=SIC%20square%20case%20study%20image.png)](https://read.wearecreative.uk/regional-programmes/sic-case-study?hsLang=en)

![Rooscreen quote square v2](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Rooscreen%20quote%20square%20v2.png?width=500&height=500&name=Rooscreen%20quote%20square%20v2.png)

 

Case study

##### Baesha

![Baesha blog header (1)](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Baesha%20blog%20header%20(1).png?width=1200&height=628&name=Baesha%20blog%20header%20(1).png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/baesha-create-growth-programme?hsLang=en)

Case Study

##### Pasimo

![Pasimo blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Pasimo%20blog%20header.png?width=1200&height=628&name=Pasimo%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/pasimo-create-growth-programme?hsLang=en)

Case study

##### Rezon

![Rezon blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Rezon%20blog%20header.png?width=1200&height=628&name=Rezon%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/rezon-create-growth-programme?hsLang=en)

Case study

##### Schwartz Patrick Media

![Schwartz Patrick Media blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Schwartz%20Patrick%20Media%20blog%20header.png?width=1200&height=628&name=Schwartz%20Patrick%20Media%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/schwartz-patrick-media-create-growth-programme?hsLang=en)

Case study

##### Felt Nowt

![Felt Nowt blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Felt%20Nowt%20blog%20header.png?width=1200&height=628&name=Felt%20Nowt%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/felt-nowt-create-growth-programme?hsLang=en)

Case study

##### NOVAK

![NOVAK blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/NOVAK%20blog%20header.png?width=1200&height=628&name=NOVAK%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/novak-create-growth-programme?hsLang=en)

Case study

##### Flamingo Heights

![Flamingo Heights blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Flamingo%20Heights%20blog%20header.png?width=1200&height=628&name=Flamingo%20Heights%20blog%20header.png)

[ Read now ](https://read.wearecreative.uk/regional-programmes/flamingo-heights-create-growth-programme?hsLang=en)

Case study

##### Ghostwriter Consultancy & Events / Gig Lab

![Ghostwriter Giglab blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Ghostwriter%20Giglab%20blog%20header.png?width=1200&height=628&name=Ghostwriter%20Giglab%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/ghostwriter-consultancy-events-/-gig-lab-create-growth-programme?hsLang=en)

Case study

##### Meg Fletcher

![Meg Fletcher blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Meg%20Fletcher%20blog%20header.png?width=1200&height=628&name=Meg%20Fletcher%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/meg-fletcher-create-growth-programme?hsLang=en)

Case study

##### Layers Studio

![Layers Studio blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Layers%20Studio%20blog%20header.png?width=1200&height=628&name=Layers%20Studio%20blog%20header.png)

[ Apply Now ](https://read.wearecreative.uk/regional-programmes/layers-create-growth-programme?hsLang=en)

Case Study

##### ToneAlly

![ToneAlly header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/ToneAlly%20header.jpg?width=686&height=386&name=ToneAlly%20header.jpg)

[ Read more ](https://read.wearecreative.uk/regional-programmes/toneally-create-growth-programme?hsLang=en)

Cast Study

##### Shudder Films

![Shudder Films blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Shudder%20Films%20blog%20header.png?width=1200&height=628&name=Shudder%20Films%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/shudder-films-create-growth-programme?hsLang=en)

Case Study

##### Orbital

![Orbital FX blog header](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Orbital%20FX%20blog%20header.png?width=1200&height=628&name=Orbital%20FX%20blog%20header.png)

[ Read more ](https://read.wearecreative.uk/regional-programmes/orbital-create-growth-programme?hsLang=en)

![Schwartz Patrick Media 540 x 540 v2](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Schwartz%20Patrick%20Media%20540%20x%20540%20v2.png?width=540&height=540&name=Schwartz%20Patrick%20Media%20540%20x%20540%20v2.png)

Case study

### Ballpoint Films

<https://read.wearecreative.uk/regional-programmes/ballpoint-films-create-growth-programme?hsLang=en>

![Schwartz Patrick Media 540 x 540 v2](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Schwartz%20Patrick%20Media%20540%20x%20540%20v2.png?width=540&height=540&name=Schwartz%20Patrick%20Media%20540%20x%20540%20v2.png)

Case study

### Schwartz Patrick Media 

<https://read.wearecreative.uk/regional-programmes/schwartz-patrick-media-create-growth-programme?hsLang=en>

![Flamingo Heights 540 x 540](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Flamingo%20Heights%20540%20x%20540.png?width=540&height=540&name=Flamingo%20Heights%20540%20x%20540.png)

Case study

### Flamingo Heights 

<https://read.wearecreative.uk/regional-programmes/flamingo-heights-create-growth-programme?hsLang=en>

![Felt Nowt 540 x 540 v2](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/Felt%20Nowt%20540%20x%20540%20v2.png?width=540&height=540&name=Felt%20Nowt%20540%20x%20540%20v2.png)

Case study

### Felt Nowt

<https://read.wearecreative.uk/regional-programmes/felt-nowt-create-growth-programme?hsLang=en>

![ToneAlly 540 x 540](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/ToneAlly%20540%20x%20540.png?width=540&height=540&name=ToneAlly%20540%20x%20540.png)

Case study

### ToneAlly

<https://read.wearecreative.uk/regional-programmes/toneally-create-growth-programme?hsLang=en>

![NOVAK 540 x 540](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/NOVAK%20540%20x%20540.png?width=540&height=540&name=NOVAK%20540%20x%20540.png)

Case study

### NOVAK 

<https://read.wearecreative.uk/regional-programmes/novak-create-growth-programme?hsLang=en>

![Baesha headshot](https://regionalimpact.wearecreative.uk/hubfs/Baesha%20540%20x%20540%20(1).png)

Case study

### Baesha 

<https://read.wearecreative.uk/regional-programmes/baesha-create-growth-programme?hsLang=en>

![REZON 540 x 540](https://regionalimpact.wearecreative.uk/hubfs/REZON%20540%20x%20540.png)

Case study

### Rezon 

<https://read.wearecreative.uk/regional-programmes/rezon-create-growth-programme?hsLang=en>

![Schwartz Patrick Media 540 x 540 v2](https://regionalimpact.wearecreative.uk/hubfs/Schwartz%20Patrick%20Media%20540%20x%20540%20v2.png)

Case study

### Bamboo Media Productions 

<https://read.wearecreative.uk/regional-programmes/bamboo-media-productions-create-growth-programme?hsLang=en>

##### The West Midlands Create Growth Programme is funded by the Department for Media, Culture and Sport and delivered in partnership with the West Midlands Combined Authority and Create Central.

##### ![West Midlands partner logo strip](https://regionalimpact.wearecreative.uk/hs-fs/hubfs/West%20Midlands%20partner%20logo%20strip.png?width=770&height=114&name=West%20Midlands%20partner%20logo%20strip.png)

## Want to know more?

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## Programme feedback

### Infinity 27

##### Cohort 1

“I think the programme has been brilliant. I'm excited for future cohorts to benefit from it. I've been surprised by how much support I've received from everyone."

### Candle and Bell

##### Cohort 1

“The programme has definitely increased my knowledge. Definitely happy I was accepted onto it.”

### Tull Stories

##### Cohort 2

“Feel so much more confident after the coaching. I can do things now I wouldn't have been able to do before the programme.”

### Ghostwriter / Giglab

##### Cohort ?

“At [Ghostwriter Consultancy & Events](https://www.linkedin.com/company/gwritereventsuk/), we’ve been incredibly lucky to have the support of some fantastic organisations in the North East while developing Gig Lab. Being part of the [Creative UK](https://www.linkedin.com/company/creativeukgroup/) Growth Programme has been invaluable, helping us make the most of the [Innovate UK](https://www.linkedin.com/company/innovateuk/) Women in Innovation Award we received. It definitely helps when everyone involved is such great craic, but with a bunch of North East creatives, what else would you expect?!”

### Bamboo Media

##### Cohort 2

“I've really enjoyed the programme and got so much out of it. I think the CUK team have been really great, very quick to answer any questions I had.”

### Changing Relations

##### Cohort 2

“My mentor has been such a good match for me. The relationship has really worked and I've learnt so much. [They have] really helped with business planning and I feel I've really moved forward because of this.”