North East Creative industries as an engine for sustainable returns and impact
Our experience from delivering Creative UK’s North East programmes
Creative UK is proud of its ‘boots on the ground’ approach to making impact. We work in regions right across the UK to deliver a diverse range of programmes and activity. In 2023/24, we supported 630+ creative companies through various regional and national programmes, whilst growing our cohort of specialist business mentors and investors.
In the North East, Creative UK works with regional partners to deliver tailored business support and investment opportunities for creative and cultural practitioners, freelancers, organisations and SMEs based in the region.
Our inaugural programme is the Culture and Creative Investment Programme which is the first of its kind, offering a combined package of specialised investment in the form of loans and equity, as well as grants, a challenge fund and a tailored programme of business support. It is open to freelancers and businesses working in the culture and creative industries in North Tyneside, Northumberland and Newcastle, and funded by the North East Combined Authority. So far, over £2.5million+ has been invested in loans and equity, and £0.8m dispersed via grants. More than 400 businesses/freelancers have received business support which has created and safeguarded jobs and helped businesses to grow and collaborate. So far, we’ve also doubled private match investment in this programme – and we expect this to grow further.
The second ongoing initiative is the North East Create Growth Programme. Designed as an intensive investment readiness programme, it caters to businesses with ambitious goals for securing commercial investment. This opportunity is available to businesses in Newcastle, Gateshead, North Tyneside, Northumberland, County Durham, Sunderland, or South Tyneside and is funded by the DCMS. 100 businesses have gone through this programme over the past 18 months.
Headlines from the programme
£
m+
invested through loans and equity between April 2022 - March 2025
£
m+
dispersed via grants
£
m+
match funding and follow-on investment generated
+
businesses received support
%
supported businesses received 2-4 interventions
+
jobs contracted
Get into the detail:
The Culture and Creative Investment Programme has been developed with and funded by North East Combined Authority to increase the sustainability of the creative industries in the area.
The North East Create Growth Programme is funded by the Department for Media, Culture and Sport and delivered in partnership with the North East Combined Authority.
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Programme feedback
Infinity 27
Cohort 1
“I think the programme has been brilliant. I'm excited for future cohorts to benefit from it. I've been surprised by how much support I've received from everyone."
Candle and Bell
Cohort 1
“The programme has definitely increased my knowledge. Definitely happy I was accepted onto it.”
Tull Stories
Cohort 2
“Feel so much more confident after the coaching. I can do things now I wouldn't have been able to do before the programme.”
Ghostwriter / Giglab
Cohort ?
“At Ghostwriter Consultancy & Events, we’ve been incredibly lucky to have the support of some fantastic organisations in the North East while developing Gig Lab. Being part of the Creative UK Growth Programme has been invaluable, helping us make the most of the Innovate UK Women in Innovation Award we received. It definitely helps when everyone involved is such great craic, but with a bunch of North East creatives, what else would you expect?!”
Bamboo Media
Cohort 2
“I've really enjoyed the programme and got so much out of it. I think the CUK team have been really great, very quick to answer any questions I had.”
Changing Relations
Cohort 2
“My mentor has been such a good match for me. The relationship has really worked and I've learnt so much. [They have] really helped with business planning and I feel I've really moved forward because of this.”
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